Outdoors International is the largest non-traditional OutdoorConsulting Agency in the world, conducting business using 21st century methods and platforms. Unlike traditional agencies that still focus on the old, dying model of marketing through expensive and time-limited trade shows, television, print media, advertising, and purchased email lists, our efforts are based on inbound marketing – providing information through digital platforms that bring our customers to us.
Why We Stand Out
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Our Online Presence
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Demographics What We Can Do For You Sponsor Programs |
With our optimized websites as a hub, we help new customers find us through search engines, social media, and other online content. Because of our online marketing methods, we reach young, affluent clients who know their best option to find what they are searching for is on the Internet. They can afford the latest gear, apparel, and the cost of adventure travel – a demographic that our competitors can only wish for. This is the generation with whom we will be doing business for the next 20+ years.
Our marketing methods are attracting piles of qualified leads daily from potential clients searching for trips ranging from $2,000 – $75,000. We have mastered high-ticket online sales.
Even though we collect leads and market completely online, once a lead is collected, it takes human interaction to make the sale. Our adventure consultants are second to none at converting online leads into sales by using a proven, methodical system developed by co-owner MarcWarnke. This detailed, one-of-a-kind formula, coupled with cutting edge lead management, gives us a system that no other agency has.
Why We Stand Out
Outdoors International has defied the industry’s typical ways of marketing both trips and gear. We focus on educating the consumer so they can make a good decision on their next purchase.
We have very prominent positions across the Internet — YouTube, Facebook, Twitter, other social media, a huge opt-in email list, eCommerce, partner websites, and high search engine rankings for our targeted terms.
By the time a product or service goes through our marketing channels, it is seen by hundreds of thousands of people in the Outdoor demographic. Those people can then buy that product from either our eCommerce store or somewhere else. Our job is to educate them so they can make a good decision with no buyer’s remorse.
Outdoors International has:
- The largest non-traditional Outdoor Consultant Agency in the world
- Young, talented, knowledgable staff with 200+ yrs. of combined outdoor experience
- 1,000+ trips offered from 100+ International Outfitters
- A wide offering of gear and apparel via eCommerce
- Over 1 Million views on our YouTube channel
- 17,000+ Twitter followers and growing
- 22,000+ Facebook likes and growing
- 12,000+ opt-in Newsletter Subscribers and growing
- 1st page search engine rankings for dozens of relevant keyword phrases
- Consistently gathered new, young, affluent clients looking for trips, gear or advice
- The back-end system to continue marketing to those clients and meet their needs
In-House Developers
Our talented staff of in-house developers led by Cory Glauner are able to handle all aspects of Graphic Design, Web Development, Custom Programming, Social Media, Video and Editing. Because we are able to make changes “on the fly,” we are nimble, efficient, and effective.
Sales Team
While our marketing efforts bring the clients to us, it is our sales team who make us profitable. They take an online lead and turn it into a
client relationship. Then they help those clients find exactly the right trip that meets their wishes, time, and budget, attending to every detail that ensures the client is well prepared and every expectation is met.
It is our sales team’s diligence – and our outstanding outfitters – that bring us over 70% repeat business each year. Because we can handle every client’s needs, both gear and trip-related, they are massively loyal.
Our Online Presence
Outdoors International has a big online footprint. Our suite of websites includes major outdoor verticals, including blogs and eCommerce sites. They are search engine optimized to achieve high rankings for terms related to the specific products and services we promote and sell.
When we run your product or service through our channels via blog posts, social media, video reviews and our newsletter, LOTS of people will see it.
- Monthly Unique Visitors to sites: 40,000
- Facebook reach per post: 550,000
- Twitter reach per tweet: 250,000
- Monthly YouTube views: 100,000
- Newsletter Subscribers: 12,000
This translates into millions of impressions per month!
*These numbers represent Jan. – Feb. 2013
Social Media
Outdoors International is a leader in the outdoor industry for Social Media, with a strong presence and engaged following … thus reaching
a demographic that traditional agencies cannot.
“Companies who create, optimize, and promote their product or service with social media get 55% more traffic and 70% more leads than those who don’t!” ~hubspot.com
www.facebook.com/gothunts
In addition to all of the obvious reasons to be on Facebook, many people don’t know that Facebook fan pages are indexed by Google, which means that anything you post on your fan page can be found by anyone doing a Google search.
*Screenshot from www.facebook.com – Feb. 2013
Our Facebook marketing has the potential to reach 500,000+ targeted users per post.
@gothunts – 47k+ Followers (mostly in Outdoor niche)
YouTube
www.youtube.com/gothunts
Most people don’t realize that YouTube is the 2nd most popular search engine after Google. People love to watch and share videos, so we put this power to work on YouTube. Since our main intent is to educate the consumer, how better to do this than with video?
Some of our videos have in excess of 500,000 views, and our channel is getting 90,000+ views per month. Compare these views with some of the giants in the Outdoor Industry.
*Screenshot from www.youtube.com – Feb. 2013
Demographics
Outdoors International markets to a highly desirable demographic. Because of our online marketing methods, we tend to attract a young, affluent clientele who can afford the latest gear, apparel, electronics, and the cost of adventure travel.
Since we develop such a strong relationship with our clients during the booking process, it is easy to continue marketing to and educating them about new products and services through newsletter campaigns and connecting through social media.
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Average Age: Men: Women: Hunters: Fishermen: Outdoor Adventure Travelers: International Clients: |
42 years old 98% 2% 95% 15% 5% 10% *Australia; Europe; Brazil; Canada; Mexico |
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Avg. Annual Outdoor Trip Budget: Avg. Annual Gear Budget: TOTAL Avg. Annual Outdoor Spending: |
$11,500 *not including travel or permits $3,700 $15,200 |
| Repeat Customers: | 72% |
*Currently, most clients are hunters, but we are expanding fishing and outdoor adventure clientele at a steady rate.
What Outdoors International Can Do For Your Brand
As a booking agency, we want our clients to have exceptional experiences. Ensuring that they do requires covering many details, including advice on equipment and apparel. Nothing ruins a trip faster than using ill-suited gear or being inadequately dressed. Our clients trust us to book their hunts and other trips, and they trust us to advise them on what kind of gear to take with them.
We take that responsibility seriously. We study equipment, we test it in the field, we learn its features, and we determine what it is good for – or not. We even have a staff member, our “Gear Junkie,” whose job it is to push products to their breaking point before we declare it “OI Approved.” Before we recommend a pair of boots, the Gear Junkie will have walked 50 miles in them.
Once we’ve found a product that meets our standards, we tell the world about it. We write blog posts and product reviews, blast information about it throughout our extensive social media network, advertise it on our websites, wear and use it in the field for video reviews, recommend it in our newsletter, and promote it to a global audience through our many communications channels.
The results? People who are preparing for outdoor travel are repeatedly exposed to the product. And more often than not, when someone searches online for that item, it’s our reviews and third-party recommendations, linked directly to the manufacturer’s website, that rank among the top results. We even help their website improve its search engine rankings by directing many links to it.
That’s what we can do for your products. We have the inside track to the affluent buyer you want, and we can leverage our global network on your behalf.
We Offer Two Sponsorship Programs
Sponsor Program:
We don’t sell your product directly. Instead, we educate your potential customers through blogging, social media, video gear reviews, and live links directing sales to where you want them. These links from our sites will build your “link juice” with search engines like Google, helping you beat your competitors in the organic search results.
The OI team and Pro Staff will also wear and use your products in the field on filmed trips around the world to be posted on YouTube and all of our video channels.
Sponsor / Sales Program:
We’ll do all the things mentioned above, but we’ll also sell your product through our eCommerce store. By also allowing us to sell your product, you pay less for your sponsorship. In this case, we require good terms and “friendly fulfillment.”
